From the LEGO MASTERS TV Show to a new line of ice cream to fun events at trade shows and consumer fairs, my track record of innovating and activating brands speaks for itself.
CAMPAIGN CREATION
No projet is too big or too small.
I've worked an big international campaigns like the global launch of LEGO Friends and Bionicle, to purely local or online promotions. It's not the size of the project that motivates me. It's the creative and strategic challenge.
Sometimes it's all about a developing and executing a great creative idea. But more often, it's just as much that unique and differentiating insight into your customers thinking and emotions.
COPY & STORYTELLING
Copy and storytelling are at the core of everything I do. It all starts with one simple question: what do we want the audience to feel or think? And it always ends with another: what do we want them to do?
In 2017, I completed courses in film production and directing at the Hollywood Film School, Robert McKee's Story Seminar, and the Dov Siemens Film School. After that, I transitioned from writing to directing and have since directed numerous video and commercial productions for clients such as LEGO, Criipto, Anne Black, Esoft, Copenhagen Fur, LanguagePocket, Danfoss, and JBG in different European locations.
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