LEGO asked us to tell an engaing story about their efforts to change their production of bricks into bioplastics. Here is ther result.
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This retail loyalty campaign not only resulted in exceptionally high user engagement, but also directly affected the bottom line.
For every LEGO purchase during the campaign period, consumers received collectible LEGO ALL STAR cards that were eligible for further discounts.
The campaign revolved around a highly creative concept where kids could collect cards featuring their favorite LEGO characters and unlock unique online content, allowing them to create their own heroic LEGO videos.
When my client Anne Black suddenly discovered that Netto was selling identical copies of her design in their stores nationwide, I immediately reached out to them with an idea.
It became the story of how a simple video posted on Facebook went viral in less than 24 hours. The video and the story were picked up by all mainstream media and resulted in much-needed debate about the copyright infringements of small, independent designers.
Anne Black eventually won the case at the Supreme Court of Denmark.
Criipto takes something very complex — integration between an institution's IT system and the citizen's digital ID — and makes it really, really simple.
Their plug-and-play solution saves developers hundreds of hours of coding and quite a bit of headache.
I wrote and directed this short video to help developers realize just how simple Criipto makes it.
It's one of the ways Criipto helps win over new customers and grow their business.