Storytelling is at the heart of everything I do. I'm available for engaging stories that bring brands to life on print, in moving images, on social, at events, in games or even in an email.
LEGO Bionicle didn't just become LEGO's best-selling product for several consequtive yeras because it was a great product. It's success was also very much down to the incredible storyline and the journey of it's heroic characters that resulted in a wide range of TV commercials, books, TV episodes, comic books, online games and character portraits.
As Head of Story and the copywriter of the creative team I helped develop and tell out the story in all these avenues.
LEGO asked us to tell an engaing story about their efforts to change their production of bricks into bioplastics. Here is ther result.
Highlight your services and describe them briefly. You may also add information on why you do it or why you offer them. Adding reasons why they should avail of this service is also a good idea.
Paragraphs are the main building blocks of web pages. To change what this one says, just double-click here or hit Edit text. You can change the style here, too.
This retail loyalty campaign not only resulted in exceptionally high user engagement, but also directly affected the bottom line.
For every LEGO purchase during the campaign period, consumers received collectible LEGO ALL STAR cards that were eligible for further discounts.
The campaign revolved around a highly creative concept where kids could collect cards featuring their favorite LEGO characters and unlock unique online content, allowing them to create their own heroic LEGO videos.
When my client Anne Black suddenly discovered that Netto was selling identical copies of her design in their stores nationwide, I immediately reached out to them with an idea.
It became the story of how a simple video posted on Facebook went viral in less than 24 hours. The video and the story were picked up by all mainstream media and resulted in much-needed debate about the copyright infringements of small, independent designers.
Anne Black eventually won the case at the Supreme Court of Denmark.
Criipto takes something very complex — integration between an institution's IT system and the citizen's digital ID — and makes it really, really simple.
Their plug-and-play solution saves developers hundreds of hours of coding and quite a bit of headache.
I wrote and directed this short video to help developers realize just how simple Criipto makes it.
It's one of the ways Criipto helps win over new customers and grow their business.
Let's talk.
Copyright © Alle rettigheder forbeholdes
